Marketing includes tools you can use to increase your store’s sales and strengthen customer loyalty. In this section, you can manage your campaigns with methods such as creating coupons and Facebook integration.

5.1 – Coupons

Coupons are used to offer your customers discounts or special deals.

1. In the left management menu, click on Marketing > Coupons.
2. A list of all existing coupons will appear.

In this list, you will see the following information:

• Code: The code that will be used in the system. Customers enter this code during checkout to receive the discount.
• Coupon Type: Shows how the coupon applies the discount. For example:
  • Fixed Product Discount: Applies a fixed discount to specific product(s).
  • Fixed Cart Discount: Applies a fixed discount on the entire cart total.
  • Percentage Discount: Applies a percentage-based discount at the specified rate.
• Coupon Amount: The discount amount provided by the coupon. For example, if it says 100, it means a 100₺ discount.
• Description: The note or description about the coupon added by the administrator. (Usually left blank.)
• Product IDs: If you want the coupon to be valid only for certain product(s), the ID numbers of those products will be listed here.
• Usage / Limit: Shows how many times the coupon can be used.
  • If the “∞” symbol is present, it means unlimited use.
  • If a specific number is entered, the coupon becomes inactive once that number is reached.
• Expiry Date: The last date the coupon will be valid. After this date, even if the customer enters the code, it cannot be used.

What You Can Do on the List:

1. Screen Settings, Help and Activity
2. Search Bar
3. Bulk Actions
4. Filtering
5. Quick Actions

5.1.1 – Screen Settings, Help, and Activity

1. With the “Screen Settings” section, you can decide which information will be displayed in the “Coupons” list and how the view will look.
   • Columns: You can determine which columns will be shown (Code, Coupon Type, Coupon Amount, Description, Product IDs, Usage / Limit, and Expiration Date).
   • Pagination: You can set how many items will be listed per page.

Tip
After adjusting your screen settings, you must click the “Apply” button to save them.

2. From the “Help” section, you can also create a support request related to your website.
3. The “🏳️Activity” icon opens a notification panel that shows what is happening in your store. This panel is like a “live notification box” for your store. From new orders to performance reports, you can view important updates here on a single screen.

5.1.2 – Search Bar

• Allows you to quickly find a specific coupon.

5.1.3 – Bulk Actions

• Thanks to the Bulk Actions area, you can manage multiple coupons at the same time. For example, you can delete or edit selected coupons in bulk.

5.1.4 – Filtering

• You can narrow down the list according to “Coupon Types.”

5.1.5 – Quick Actions

1. In the left admin menu, click Marketing > Coupons.
2. You will see the list of all existing coupons.
3. When you hover over the related “coupon” with your mouse, you can use the “Edit” and “Trash” options.

5.1.6 – Adding a New Coupon

1. Click on Marketing > Coupons from the admin menu on the left.
2. Click the “Add New Coupon” button.
3. Enter a coupon code manually (e.g., ASF1881) or click the “Generate coupon code” button to let the system create a random code. This code will be used by your customers during checkout.
4. The “Description” field is optional and visible only to admins. Example: “20% off in October.”s
5. Under the “Coupon Data” heading, fill in the information in the “General” tab.
   • Select the Discount Type::
     • Fixed Cart Discount: Deducts a fixed amount from the cart total (e.g., $100).
     • Fixed Product Discount: Deducts a fixed amount per selected product (e.g., $10 per item).
     • Percentage Discount: Applies a percentage discount to cart/products (e.g., 20%).
   • Coupon Amount: Enter either the amount or percentage (e.g., 100 or 20).
   • Allow Free Shipping (optional): For the customer using the coupon, the shipping fee will be set to zero (free shipping). However, for this to work, a free shipping method must be defined (WooCommerce → Settings → Shipping → Free Shipping), and within that method, the condition “A valid free shipping coupon” must be selected.
   • Coupon Expiry Date (optional): Sets the last valid date for the coupon.
     • Format: YYYY-MM-DD (e.g., 2025-12-31).
6. Under the “Coupon Data” heading, you can set optional rules by filling in the fields in the “Usage Restriction” tab.
   • Minimum Spend: Minimum spend required for the coupon to be valid.
   • Maximum Spend: Maximum spend limit for the coupon to be valid.
   • Individual Use Only: Coupon cannot be used in conjunction with other coupons.
   • Exclude Sale Items: Prevent the coupon from being applied to discounted items.
   • Products: Restrict coupon usage to selected product(s).
   • Exclude Products: Prevent coupon usage for selected products.
   • Product Categories: Make the coupon valid for specific categories.
   • Exclude Categories: Prevent coupon usage for specific categories.
   • Allowed Emails: Allow coupon usage only for specified email addresses. Separate multiple emails with a comma.
   • Product Brands: Make the coupon valid only for selected brands.
   • Exclude Brands: Prevent coupon usage for selected brands.
7. Under the “Coupon Data” section, fill in the fields in the “Usage Limits” tab:
   • Usage Limit per Coupon: Define how many times a coupon can be used in total. For example, if you set it to 100, the coupon can only be used 100 times. By default, it is set to “Unlimited usage.”
   • Limit Usage to X Items: Define how the coupon applies to the number of items in the cart. For example, the option “Apply to all cart items” applies the coupon to every item in the cart.
   • Usage Limit per User: Define how many times a customer can use the coupon. For example, if you set it to 1, each customer can only use the coupon once. The default is “Unlimited usage.”
8. Click the “Publish” button on the right side of the page.

5.1.7 – Editing Coupons

You may need to make changes to the coupons you created later. For example, to update the coupon amount, change usage limits, or temporarily deactivate the coupon, you can use the edit coupon feature.

• Coupon Code and Description: You can edit the existing code or add a description.
• Discount Type and Amount: Update the discount amount (fixed or percentage).
• General, Usage Restriction, and Usage Limits tabs: Modify previously defined settings or add new restrictions.
• Publish Panel (right section):
  • Status: Choose whether the coupon is draft, published, or disabled.
  • Visibility: Choose whether the coupon is public or private.
  • Publish Date: Publish immediately or schedule for a future date.

Example
When extending a campaign period, you can change the expiration date or temporarily pause the coupon.

To perform these actions:

1. From the left admin menu, click Marketing > Coupons.
2. Hover over the coupon you want to edit with your mouse and click the “Edit” tab.
3. Make the desired changes (e.g., change coupon expiration date).
4. Click the “Update” button on the right side of the page.

5.2 – Facebook

Facebook integration allows you to showcase your products directly in your Facebook and Instagram store and create advertising campaigns.

• Product Synchronization: Your WooCommerce products are synced with your Facebook store.
• Ad Management: You can create campaigns via Facebook Ads and track them with WooCommerce.
• Tracking: With Facebook Pixel, you can monitor user behavior and improve ad performance.

Tip
This integration helps your products reach a wider audience.